I’ve been thinking a lot about Twitter lately.

Unfortunately, thinking about Twitter doesn’t quite cut it. So I add a note every day to my Things To Do List: MM. And no, it’s not a reference to that delicious chocolate-y treat AKA my reward for working hard.

So, MM. It’s Mindful Marketing, and it forces me to think not so much about Twitter as to what I’m putting out there on Twitter. It reminds me that Twitter can be a powerful force for engaging readers, writers, and friends.

The key word being engaging. You can read more about how I engage on Twitter–and what drives me crazy on Twitter–over at The Muffin with my post, “Making the Most of Your Mini-Marketing (Or a Tweet is a Terrible Thing to Waste.”

And I hope you’ll share your best mini-marketing advice here or there. Because you have to do more than phone in your tweets if you want to make connections on Twitter (or get a delicious chocolate-y treat).